The past few years in the creative services space have been among the most tumultuous in recent memory. From pandemics and disruptive technologies to radical shifts in macroeconomic conditions and significant changes among key industry players, the one constant has been… well, uncertainty. Many organizations haven't survived this turbulence; even fewer have thrived.
Reflecting on Residence, I am filled with a sense of pride for what we have achieved to date and optimism for where we can go together. Amidst all this unpredictability, Residence has not only stood firm but has continued to grow.
This is a testament to the leaders of our network, who have genuinely come together to do what we set out to do: create opportunities for each other through collaboration. 2024 was just the beginning for Residence, and we truly believe that our vision for our network is tied to the future of creativity.
Our first impact report, which reflected on 2023, set an ambitious bar. It painted a picture of potential—highlighting significant achievements while openly acknowledging room for growth. In this second report, looking at 2024, we've aimed to deepen our commitment to transparency and accountability. We've celebrated areas where we've successfully met our goals and have been equally candid about areas needing improvement.
These impact reports aren't always comfortable to produce; transparency and accountability rarely are. Yet we firmly believe this public accountability is critical to our resilience and long-term success. While uncertainty remains inevitable, the commitments articulated in our impact reports embody the values that guide us forward.
Thank you for taking the time to engage with this report and, in doing so, becoming a valuable part of our ongoing journey and accountability.
Ryan Honey
CEO and Co-Founder of Residence
For Our Community
“Community” can mean many things. For us, it’s the millions of creatives beyond Residence’s walls—the artists, designers, and makers who shape our industry.
We believe a rising tide lifts all boats. The creative path is tough, but with Residence’s platform, we strive to amplify positive change. In a year marked by industry turbulence, showing up for this community consistently has never been more important. Through It’s Nice That, Creative Lives in Progress, If You Could Jobs—and every company in our network—we’re committed to making a difference.
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If you read last year’s report, you’ll notice familiar benchmarks ahead—we’re tracking what matters, where we’re growing, and where there’s more work to do.
Audience Reach
79,435,856
Residence’s expansive reach ensures that key ideas are heard and the creative industry’s best work and talent get the spotlight they deserve.
This figure captures the total audience across our community-focused platforms—It’s Nice That, Creative Lives in Progress, and If You Could Jobs—spanning website traffic, social media engagement, and more.
This headline number has actually shrunk since last year’s report. Why? The editorial teams of It’s Nice That and Creative Lives in Progress moved away from regular posting on X, which had given us considerable reach in 2023. In 2024, they pivoted to their communities on Instagram and TikTok.
Data Highlights
It’s Nice That’s global reach alone is 73.8m
Creative Lives in Progress’ total reach grew from 2.9m
to 3.9m
Data Highlights
It’s Nice That created 1,150 individual articles and social posts.
It’s Nice That welcomed 5,976 attendees to Nicer Tuesdays events in London and New York City.
Creative Lives in Progress helped 1,316 emerging creatives meet 214 industry professionals through their events in 2024.
Creatives Empowered
11,068
By providing spaces to share work, spark inspiration, and connect with peers, we help create opportunities that can shape the careers of emerging creatives.
This total has grown over 50% in the last year. Attendees of events hosted by Creative Lives in Progress swelled to over 1,500 in 2024. It’s Nice That’s new inspiration platform, “INT FYI,” garnered 1,039 individual subscribersWe also began including subscribers to Part & Sum’s newsletters in this total.
Opportunities Promoted
2,647
We know we can’t create every opportunity—but we can spotlight those beyond our network. By broadening our reach, we amplify even more possibilities for the creative community.
This figure reflects jobs and opportunities shared via If You Could Jobs and Creative Lives in Progress, connecting a wide audience through our digital platforms.
Despite a largely flat hiring market in the UK, this number grew from 2023, signaling some green shoots for future growth in 2025.
Data Highlights
Creative Lives in Progress promoted 1,420 opportunities for entry-level and junior talent in 2024—their most ever in a calendar year
We have had the great opportunity of taking on at least 6 interns through Creative Lives In Progress—some of whom have gone onto full time employment with us. We would highly recommend CLIP to individuals looking for opportunities within the creative space as well as businesses looking to diversify their audiences and creating opportunities in a historically undiverse industry.
— Senior Talent Acquisition Partner, DEPT.
Data Highlights
BUCK booked 1,894 freelance assignments in 2024.
VTPro more than doubled their freelance assignments, growing to 270 from 128.
Opportunities Created
3,528
Each Residence company plays a role in creating meaningful professional opportunities for creatives beyond our network—that’s core to who we are. This is where our impact is most direct, helping working creatives grow their portfolios through collaborations with Residence’s culture-defining clients.
This metric captures the number of freelance assignments, supplier engagements, and vendor partnerships across our projects. It excludes Residence’s internal headcount, which you’ll find detailed in the People section.
With 63% growth, this is our biggest community growth area. It was driven by adding in the individual vendors each Residence companies worked with over the year. We also saw strong growth in freelancer assignments for all but one of Residence’s companies—with notable growth for BUCK and VTPro in particular.
Tell us a little about you and your work.
Tia Buana-Cokes: My name is Tia. I recently graduated from London Communication College and now work at the V&A Museum as a junior graphic designer!
I've been working on my first campaign, which is the annual Performance Festival, as well as an internal initiative brochure and lanyards for the staff and volunteers. Eventually, I'll get to design displays and hopefully be part of exhibition projects.
What impact has Creative Lives in Progress had on you?
Tia Buana-Cokes: Well, I took part in a CLIP Folio Review during a time when I wanted to refine my portfolio. I spoke to two designers who encouraged me to aim for junior roles. At that time, I just wanted to do internships so I could get experience in different places, apply for a Masters for the next year and not worry about getting too attached to a place.
But they really gave me a boost to give it a shot. And now I work at the V&A! CLIP has also been really helpful in getting tips for my portfolio, giving me freelancing advice, and preparing for a new job and interview. It's helped a lot. I’m very grateful for the platform.
What next for you?
Tia Buana-Cokes: Looking forward to display and exhibition projects to come! I would love to work on my personal projects as well as uni projects that can be improved on, just for fun and personal achievement. But I am mostly looking forward to getting used to working a full-time job, with commuting and balancing life.
For Our People
“Community” can mean many things. For us, it’s the millions of creatives beyond aIn a network spanning continents and cultures, our strength is in how we nurture people—and create space for them to grow, lead, and shape what’s next. We don’t believe in one “right” way to collaborate or lead. We make room for quiet thinkers, bold visionaries, observant minds, and passionate risk-takers alike. walls—the artists, designers, and makers who shape our industry.
In 2024, we expanded support systems rooted in trust, respect, and empathy. Actions speak louder than words, and mentorship, workshops, and ongoing development remain core to our culture. We’re building Residence slowly and intentionally—through collaboration, kindness, and curiosity. We’re proud of the work we do, but even prouder of how we do it together.
Total - 584 (557) or 4.85% headcount growth year over year
2023 Headcount
2024 Headcount
Anyways
16
10
BUCK
398
390
CLIP
10
6
Giant Ant
22
24
If You Could
2
2
It's Nice That
20
24
Part & Sum
21
24
VTPro
54
71
wild
18
31
557
584
Supporting Neurodiversity Across Our Network
In 2024, we deepened our commitment to inclusion by hosting workshops on neurodiversity and neuroinclusion across our network. These sessions affirmed what we know to be true: creativity flourishes when everyone feels seen, supported, and empowered to do their best work.
Neurodiversity + Neurodivergence in the Creative Agency
We hosted a series on neurodivergence in the workplace, defining key terms, outlining common diagnoses from the DSM-5-TR (including ADHD, autism, and learning differences), and exploring how neurodivergent traits appear in day-to-day work and life.
Neuroinclusion in the Creative Agency
In a companion series, we explored neuroinclusion—emphasizing that building practices mindful of neurodivergent needs doesn’t just support a few, it creates better workplaces for everyone.
Building Skills, Sharing Stories, and Elevating Voices
We hosted workshops to sharpen skills, exchange ideas, and spotlight the voices that make our community distinct. Investing in each other isn’t just good practice—it’s how we stay sharp, stay connected, and stay ahead.
BUCK the Algorithm
A three-part series demystifying social media for creatives. Sessions covered platform strategies, best practices for Instagram, LinkedIn, and TikTok, and insights on building a personal presence. We ended with a panel on balancing professional and personal content online.
Story Time
A panel discussion with children’s book creators from across the network, exploring the creative process, publishing, and funding—shedding light on how stories come to life.
Client Experience Workshop
A practical session on strengthening client relationships, fostering collaboration, and redefining what it means to deliver exceptional service across projects and partnerships.
Introducing Cavalry and Procedural Workflows
A hands-on demo of Cavalry for 2D teams, highlighting procedural design techniques and new creative possibilities through dynamic workflows.
BUCK Figma Workshop Series
The launch of an ongoing series designed to build confidence and skills in Figma, starting with the fundamentals and tailored tips for applying the tool across creative disciplines.
Deck Design for Non-Designers
A workshop focused on presentation design essentials—equipping non-designers with key principles and practical tips to craft clear, engaging decks using BUCK templates and best practices.
For Our Clients
Residence is a network of creative companies—diverse in capability, united by a commitment to visionary work and vibrant collaboration. Our approach is simple: adapt to client needs, assemble the right teams, and deliver best-in-class solutions with agility and superb craftsmanship.
As we enter our third year, Residence is growing—in scale, skill, and reach. We’re focused on meeting evolving business challenges, streamlining how we work across companies, and presenting a unified, elevated offering. At the core of every partnership is expertise, trust, and a drive to help our clients do their best work.
Network Collaborations
2024 Totals
41
82
76%
2023 Totals
23
51
53%
Total awarded
opportunities
Total possible
shared opportunities
Win Rate
The beauty of Residence is that we don’t force collaboration on anyone—internally or externally. We believe in a “right-sized” approach to every client project, building bespoke teams of the best talent for the challenge at hand.
In 2024, our companies tackled brand launches, cultural moments, and cause-driven campaigns—each one an opportunity to push boundaries and deliver lasting impact.
BUCK + Part & Sum
For Notion’s 2024 brand campaign, Residence reimagined how flexibility and creativity are communicated—delivering a new tagline, visual system, and animated anthem. The global campaign earned 460M+ impressions and shaped the rollout of Notion’s new AI Assistant.
VTProDesign
For Super Bowl 2024, VTProDesign created a dynamic, three-day immersive experience for Gatorade ID—combining interactive technology, custom fabrication, and full-service production to deepen engagement with the brand.
Part & Sum
Part and Sum led a powerful awareness campaign on child exploitation, combining research, storytelling, and strategic media to drive national conversation—earning 30M+ impressions, 30K+ social engagements, and a Webby Award for Responsible Information.
BUCK
Continuing their long-running partnership, Airbnb and BUCK reunited for “Santastrophe,” a festive animated short that turned holiday chaos into a cozy, rhyming adventure. Mixing 2D and 3D animation, the spot leaned into storytelling over selling, highlighting the magic of a home over a hotel.
Giant Ant
Giant Ant brought warmth and nostalgia to TVFCU’s 2025 Big Game spot with hand-drawn cel animation. The story follows beloved mascots through the Tennessee Valley, celebrating local pride and the spirit of community banking.
Creative Lives in Progress
CLIP partnered with Nike to support “School to Swoosh,” an internship program designed to open doors for diverse creative talent—offering workshops, coaching, and hands-on experience within Nike’s Brand Creative team.
BUCK
BUCK partnered with Meow Wolf to create “Change Your Frequency,” a psychedelic teaser for the new Houston exhibit, Radio Tave. The film, starring rapper Fat Tony, took viewers on a surreal, handcrafted journey of creative expression and social impact.
It’s Nice That
At London Design Festival 2024, It’s Nice That and LEGO created the “LEGO Piece Garden”—an interactive installation inviting adults to reconnect with creativity, play, and mindfulness through the LEGO Botanicals Collection.
For Our Planet
In 2024, Residence strengthened its commitment to sustainability across the network. We made meaningful progress, building better accountability systems, achieving new milestones, and refining how we track and understand our environmental impact.
Reflecting on Progress
In 2024, our network simultaneously deepened its commitment to sustainability while increasing collaboration. We made more effort to meet in person, which also raised our carbon emissions. While the emphasis on IRL interaction is positive, the tension it creates with sustainability underscores the need for tracking and reducing our environmental impact.
Through more precise data collection and the guidance of our sustainability consultants, we now have a clearer understanding of our baseline emissions. Those findings are explained below.
B Corp Certification and New Initiatives
When BUCK earned B Corp certification in 2024, Residence leaders voted unanimously to pursue certification as a full network. This effort, which is now underway, reflects our commitment to embedding sustainability and social responsibility into everything we do. It marks an important step toward holding ourselves to the highest standards.
We also saw more organized efforts around volunteering. One example was with the VTPro team, who dedicated time in April of ‘24 to support Tree People, an initiative that helps restore ecosystems and plant trees across Southern California.
Awards and Recognition
We are proud to share that BUCK’s LA office at 120 San Pedro received a 2024 USGBC California Green Building Merit Award in the Energy/Operational Category. This recognition acknowledges our efforts to create a sustainable, energy-efficient workplace.
Deepening Our Understanding of Scope 3 Emissions
In 2024, we turned our attention to understanding and addressing Scope 3 emissions—the indirect environmental impact that occurs across our value chain, beyond our direct control. These emissions are tied to the materials we source, the partners we work with, and even the life cycle of the work we help bring into the world. Measuring them isn’t simple, but it’s essential. By shining a light on this often-overlooked area, we’re holding ourselves—and our network—accountable to a broader definition of sustainability.
In 2023, we initially believed we had a solid understanding of these emissions. But with the help of our sustainability consultants, we uncovered more detailed insights into our freelancers, vendor spends, commuting distances, and company travel. This improved data will guide our future efforts to mitigate Scope 3 emissions and reduce our overall environmental impact.
Residence 2024 Emissions
The 2024 data set is more complete and accurate than 2023.
Emissions listed as “Residence Shared” are primarily attributed to business travel.
BUCK and VT Pro are the highest contributors to Residence emissions.
Total GHG Emissions by Scope for Residence and BUCK
Residence
Scope 2 – Purchased energy
17%
Scope 3 – Indirect value chain emissions
83%
BUCK
Scope 2 – Purchased energy
29%
Scope 3 – Indirect value chain emissions
71%
Scope 2
Emissions stayed consistent compared to 2023. Emissions from purchased electricity and heat from studios make up Scope 2.
Scope 3
Emissions increased significantly in 2023 due to the inclusion of a more complete and accurate data set.
The most significant Scope 3 emissions come from Purchased Goods and Services and Business Travel, followed by Capital Goods, which include computers and related office equipment, and electricity connected to remote work.
Purchased Goods
& Services
Equipment and supplies directly related to VT Pro and Vendor Spending attributed to BUCK make up the most significant categories of PG&S.
Looking Ahead: Setting Goals and Continuing Growth
With a more accurate baseline, we are excited to move forward with clear carbon reduction goals. As our network grows, we are committed to reducing our emissions intensity through thoughtful and impactful measures.
While we recognize the road ahead is long, we are confident that we will create meaningful, sustainable change through continued collaboration and transparency.
Progress and Promise
In 2023, we set some ambitious goals for Residence.
So how did we do?
Commitment 1
Expand U.S. reach for It’s Nice That, Creative Lives in Progress, and If You Could Jobs. Launch global correspondents for INT.
In 2024, It’s Nice That grew its New York audience by 7% and Los Angeles by 20%, making LA its third-largest city audience. We launched The View From column, featuring 18 dispatches from cities like Lagos, Berlin, Tokyo, and São Paulo—reaching nearly 120,000 views.
Creative Lives in Progress hosted its first U.S. portfolio review with Google and began work toward a full U.S. launch in 2025.
However, If You Could’s expansion into the U.S. market was delayed, so full completion of this goal remains in progress.
Commitment 2
Launch the redeveloped Creative Lives in Progress platform to improve user experience.
The new platform launched in February 2025—just after our original timeline. It’s live, transforming the user experience for emerging talent and partners. We’ll report on its impact next year.
Commitment 3
Host four Nicer Tuesdays events in New York and expand editorial leadership with Elizabeth Goodspeed.
Mission accomplished: four sold-out events at the SVA Theatre in New York, 1,287 guests, and a fully established column by Elizabeth Goodspeed, who published 14 articles reaching 166,000 views. Her column on taste in the AI era became INT’s most-read editorial of 2024 outside of commercial content.
Commitment 4
VTPro will expand educational initiatives by hosting local student robotics clubs.
VTPro welcomed multiple middle school robotics teams into their studio in 2024, deepening ties with local educational institutions.
Commitment 5
If You Could Jobs will launch Top Creative Companies to highlight standout employers and benchmark workplace standards.
Launched in April 2024, Top Creative Companies drew hundreds of applications and surveyed over 800 employees. The final 25 honorees helped surface new industry benchmarks around working environment, rewards, parental leave, and more.
Commitment 6
BUCK Amsterdam will strengthen its partnership with We Are Playgrounds festival.
BUCK remained a lead partner for We Are Playgrounds, participating in portfolio reviews and joining the Industry Garden. BUCK Amsterdam’s Vincent Lammers also joined the festival’s advisory board.
Commitment 7
Anyways will host portfolio masterclasses with young creatives in East London.
Anyways hosted a hands-on masterclass series, combining one-on-one reviews, group discussions, and confidence-building workshops for emerging creatives entering the industry.
Next Steps
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Residence
120 S San Pedro, 4th Floor
Los Angeles, CA 90012